Town Hall Renovation
The mission of Town Hall renovation is aimed to fulfill mock client Doug Washington in desire to remodel his upscale restaurant. Town Hall sets in a historic building on the corner of Howard and Fremont Street in downtown San Francisco. It was originally a marine electrical company. It is a three story building (only the first two will be used by the restaurant) and is constructed with red bricks, metal-framed windows and crossbeams, that can’t be moved, located in front of the windows. Being an industrial building, the design of the interior, as well as the exterior, should play an important role in informing the public about the presence of the restaurant in the building; the owners have requested that no huge signs should be used for that purpose.
The restaurant, which will mainly serve American cuisine from New Orleans and New England in addition to local Bay Area cuisine, will be opened for lunch and dinner, with prices ranging from $35 – $40 (for two people at lunch time) and about $100 (for two people at dinner time). Being closely located to San Francisco’s famous Museum of Modern Art, its owners plan to target the museum’s patrons, as well as business and educational institutions, and local communities. The owners are also planning to have amenities, like a private dining room that will accommodate up to forty diners, to host events. They also intend to attract a bar crowd.
My design for the transformation was to ensure that guests would be able to enjoy their meals in a stylish, yet in a warm and comfortable setting. In accordance with its name, Town Hall shall be a restaurant that illustrates the life of the community, exquisite blending of history and modernity in both design and cuisine.
Studio: Elizabeth Falk (UC Davis – 2006)
Guest Critic: Doug Washington [Owner of Town Hall Restaurant, San Francisco]