Branding, 3D modeling, 2D drawing, graphic, logo, photography, sell sheet, packaging, motion graphic, animation.
Designed by Ding, collaborated with John Zox
Garnish’s vision is to be the leading personalized recommendation engine for restaurants, bars, and clubs. Project objectives are three-fold: Provide the most personalized recommendations tailored to customers’ interests. Be adaptable to consumers’ changing preferences. Be as accurate as a friend who both knows the city and the consumer impeccably well.
Our principles revolve around the user: Never settle for universal thoughts. Always strive for personalization. Your uniqueness is important. Restaurants, bars and clubs have personalities, just like you do. You have different preferences when you’re in different moods. We respect this. Provide healthy choices and compare restaurants based on dietary needs.
Garnish’s mission is to provide users searching for area bars or restaurants with a uniquely personalized experience. No longer will users be forced to scour through “editor lists” or “best-rated” establishments in order to find something that is palatable to his or her interests; Garnish will allow each user to sort through a list of recommendations made exclusively for him or her.
The team developed user interface concepts and business plans. I was also responsibled to create sketches, graphics, flash introduction movie, and user interface mock ups. We explored the following Creativity Tools and Creative Problem Solving Techniques, which helped us generate creative solutions to our problems.
– Scenario planning
– Environmental trends analysis
– Focused group interviews
– Analysis of competitive products
– Morphological analysis
– Mind mapping
– Concept fan
– Picture/phrase/picture/phrase game
– Suggestion box
– Consumer complaints
– Applications from different fields [examples of success]
– Decision lens
– Role playing
– Challenge all business assumptions
– Create an innovative mindset
Professor: Jerry (Yoram) Wind
This project was a collaboration with Wharton 11′ MBAs: Ashley Blackmon and Mariel Ilardi [the original concept developers], Christelle Kheir and Sophia Umar.
Web introduction: [Launch]
Graphic, interaction, website mock-up, and flash animation – Designed by Ding Liu
I proposed more than 60 varieties of logos for Bionee – A certified, organic maternity skincare company. I focused on six objectives that people associate with the brand: natural, organic, feminine, baby, pure and refresh (based on a study of 100 people). I chose a lotus flower to symbolize compassion, purity, regeneration and the continuing cycle of life.
– Motherhood – Aspiring towards the golden sun, the lotus finally blossoms into an exquisite flower, reflecting the joy of motherhood.
– Pregnancy – As the lotus continues to grow, the beauty of its soft petals reflect the purity of bearing one’s child.
– Baby – Their modest beginnings as a delicate blushing bud, a sign of innocence and promise.
[ About Bionee ]
This project focuses on reflective properties of a mirrored studio with two circular windows, various surroundings [materials] and lighting positions. The camera is at an extreme angle in order to capture the infinite effect from the ceiling, floor and walls.
Light Sources: Modified T-8 Fluorescent Table Lamp and Full Spectrum BlueMax 70w White Dimmable Desk Lamp (96 CRI)
Material: Brass Rod, Foamcore, Cork Sheet, Wood Board, Checkered Paper, Highly Reflective Aluminum.
Model Size: 10″ L x 10″ W x 8″ H
Studio: Michael Siminovitch
“The new simplified daylighting control system is composed of a microcontroller, a photo sensor, an optional occupancy sensor and optional user controls. These components can be integrated into single product/units, or be combined through wired and/or wireless communications for a variety of products and systems addressing an array of applications. The new system offers auto and continuous calibration, along with user adjustable on/off set points for light switching.”
(Information was taken from the UC Davis office of Research, the description of the Simplified Daylight Harvesting.)
Dr. Konstantinos Papamichael and Keith Graeber invented this technology at the California Lighting Technology Center. I was responsible for creating a set of 3D models and renderings of the remote control, wall controls and interior perspectives.